Exhibitor Presentations

Exhibitors are given 20 min to present new products and solutions.

EWE AB

Gunther von Reuss, JDSU

"FiberChannel Over Ethernet, FCoE. The new generation of datac ommunication infrastructure."


This seminar will explain the technology, the usability and the new test challenge. The data centers are undergoing a major infrastructure revolution. The next generation data center network is projected to be unified, virtualized and power efficient. FCoE is the technology to converge the storage network onto Ethernet LAN, speeding up the network convergence. The technology breakthrough has also shifted the test interests into SAN from LAN, bringing new test challenges on existing Ethernet network testing infrastructure. This seminar will explaining the new testing needs on FCoE and converged Ethernet, introduce some new SAN focused testing concepts.

Gunter von Reuss
Gunther is located in Munich and is the European FAE for JDSU´s SAN protocol analyzers. Gunther has been in the test and measurement market for 20 years and is an expert Fiber Channel protocol´s

National Instruments Sweden AB

René Voorhorst

"Benefits of FPGA technology in embedded measurement and control applications"

Field-programmable gate array (FPGA) technology continues to gain momentum, and the worldwide FPGA market is expected to grow from $1.9 billion in 2005 to $2.75 billion by 2010. Since its invention by Xilinx in 1984, FPGAs have gone from being simple glue logic chips to actually replacing custom application-specific integrated circuits (ASICs) and processors for signal processing and control applications. Why has this technology been so successful? This presentation provides an introduction to FPGAs and highlights some of the benefits that make FPGAs unique.You learn what type of applications will benefit from FPGA technology and find out how the technology is implemented in embedded measurement and control applications. We will also introduce how to use graphical programming method to design, prototype and deploy advanced reconfigurable FPGA systems.

Biography:
René Voorhorst holds an engineering degree from the Hogeschool van Utrecht in Electronic Design. After working a few years for 3-Tel and Royal Boskalis Westminster NV René started his career at National Instruments as Applications Engineer in the Netherlands early 2000 and shortly after that moved into Sales and Sales Management. In July 2005 René moved to Sweden as Managing Director for National Instruments Sverige AB, a sales operation with technical support, product training, business development, marketing, and administration functions.

Trident Displays
Gunnar Holm
”How to build a secure system with Windows embedded standard"

Continuous test and verification is a cornerstone of Model-Based Design. Early verification and validation, also known as V&V, enables you to find errors early in the development process, when they are less costly to fix. V&V exposes design flaws, inadequate requirements, incomplete tests, and unnecessary design constructs. In this session, MathWorks engineers will describe the support for V&V in MATLAB/Simulink within the context of Model Based Design.

Hossein Mousavi is a Senior Application Engineer at The MathWorks leading the Nordic Team of engineers working with Control Design & Automation. Hossein has many years of experience using MATLAB/Simulink and working with customers implementing Model Based Design in the development process.

The presenters:
Mats Lundberg, CEO Prevas AB
Anders Malmby, Vice President Product Development Sweden Prevas AB

Today’s designs tend to grow in complexity and so does the development time.
Hardware design languages are normally cycle based and force the designer to focus on cycle delays and synchronisms in data and control paths instead of the algorithms themselves.
A case study will be presented from the real world describing how BitSim helped a company to start using ImpulseC, a C-to-Hardware tool, to implement software defined radio, SDR, algorithms in FPGA hardware.

Björn Langels is a teacher of hardware design and is one of BitSim’s experienced hardware and software designers. BitSim is a consultant company and design house in Sweden.
Björn has 10+ years of design experience in the FPGA area, e.g. designs in image-processing algorithms for professional film and video post-processing equipment at Digital Vision AB, image recognition systems and hardware accelerators for BADGE, BitSim’s Graphic Accelerator. He has been teaching design techniques under the Xilinx Authorized Training Partner program in the Nordic region since 2006.

Kontron AG
Peter Skoog
"Board and system design in today’s ever changing market"

Historically a design team have been able to define the technical requirements, ask sales how many units they will sell and then simply calculate what is the best way to proceed. Today its no more so. Everything is open and the only thing given is change. This put new demands on development programs. Both design and production resources must quickly be adaptable to change. Still it in all phases must be as optimized as possible. This seminar is about the options available today for a design team. 


Peter Skoog
Worked in the embedded board industry for over 10 years. Over this period he has been involved in both large and small projects. Current function is a key account manager with  Kontron.

Hectronic
Patrik Björklund
"Embedding x86 technology - COM, SBC or full-custom"

This is a guide on how to choose the correct approach taking into account the many factors in an embedded development project. The three main alternatives are to design with a computer module on a carrier board, using a single board computer or to go for a full-custom design.  The choice is depending on for instance the type of application, the time-to-market requirements and production volumes. Other aspects are the size of the NRE investment needed, unit pricing and maintenance and support issues. The presentation will walk you through the advantages and disadvantages, economically and technically, and give an overview of popular x86 platforms and solutions from Hectronic. Hectronic boards and systems are based on industry standard form-factors as well as purpose-built designs.

Patrik Björklund has an extensive experience in sales and distribution of electronic and computer components, such as semiconductors, boards and systems, to OEM customers. He has been the Area Sales Manager for Sweden at Berendsen Components and Director of Marketing for the Nordic Countries at Microtronica, an Arrow company in the PC component business. Today he is the Sales and Marketing Manager at Hectronic AB.

RECAB
Johan Nordin RECAB
"Rugged MicroTCA"


An introduction to the status for rugged MicroTCA. Also a live demonstration of a Conduction Cooled MicroTCA system.
This Seminar will give an update where MicroTCA stands in terms of rugged solutions, we will go through what work is going on in terms of the standard and also what already is defined an up running.
We will demonstrate a fully functional Conduction Cooled MicroTCA system, including MCH (with fat pipe switch) Power module, CPU board, and NIC cards.

CriticalBlue

David Stewart

"Worried about how effectively your existing software will run in a multicore platform? Come and meet your new friend, Prism"

David Stewart is CEO and co-founder of CriticalBlue, a company that develops and distributes solutions for migrating existing sequential software onto multithreaded and multicore platforms. He also co-chair the Multicore Programming Practices working group with Max Domeika of Intel, under the auspices of the Multicore Association. David worked 10 years at Cadence where he was a founder and business development director of the SoC Design Centre on the Alba Campus in Scotland. David also worked at LSI Logic, NEC and National Semiconductor, as well as several US-based startup companies. He holds a First Class Honours Bachelor of Science Degree in Electrical and Electronic Engineering from the University of Strathclyde.

Oracle Corporation

Pekka Ahomaa, Regional Sales Manager EMEA – Oracle Embedded Global Business Unit

"Joint Success by Partnering with Oracle using leading Embedding Technology"

Come to this session and learn about Oracle's embedded database products. Oracle is the market leader by 26,3% of market share in embedded databases and growing double as fast as the market. Oracle offers a wide range of embeddable database and middleware products to meet the diverse needs of Customer in all industry segments. Oracle's embeddable products can help software developers and device/equipment manufacturers meet the highly demanding requirements for performance, scalability, availability and cost. By embedding Oracle technology within your products, we are able to deliver complete, turnkey solutions faster and with lower total cost of ownership. Oracle Embeddable products include Oracle TimesTen, Oracle Berkeley Database, and Oracle Database Lite offer which offer a wide range of functionality that covers all embedded data management needs. Embedded technology is a dynamic new area that brings rich applications and services right to the consumer, provide opportunity for growth and increase your competitiveness as well as to expand into the global market. The session gives an overview of the Oracle's embeddable products and how to bring success together.

Pekka Ahomaa is working as Regional Sales Manager in Oracle Embedded Global Business Unit, a specialized sales and support group intended to help Oracle Partners to adopt Oracle Embedded Technology and bring their leading solutions into the market. Pekka has 20+ years experience working with Partners in IT industry. He has been working in Oracle since 2005 and has held a variety of sales and management positions in the past with companies including; Compaq, Digital and Nokia.

rt-labs AB
Urban Bergquist
"A Practical Approach to Embedded Automated Testing"

This demonstration will show how rt-labs accomplish automated testing of embedded software on real targets. An in-depth explanation of the simple yet effective testing tool rt-autotest will be given, and real-world examples will be shown.

Urban Bergquist has worked professionally with embedded software development for close to ten years within telecom, automotive and aerotech in a range of different roles, such as software designer, system test leader, project and line manager. Always seeking the bigger picture and with a passion to do things the right way, embedded software development strategies and processes are a prime interest.

MEN Mikro Elektronik GmbH
Meindert Kuipers
"The Future of CompactPCI is Serial"

CompactPCI Plus is based on CompactPCI, an established standard for building cost-effective, reliable industrial computers. Today’s users appreciate the modularity, robustness and economic efficiency of CompactPCI. CompactPCI Plus offers all these advantages plus fast serial data transfer – including the migration path CompactPCI PlusIO.

Meindert Kuipers has nearly 25 years experience in the embedded marketplace. After finishing his study in Experimental Physics at the University of Groningen (Netherlands) he started working as applications engineer for VMEbus products and real-time operating systems. Among others he has written and given training courses on VMEbus, PCI and CompactPCI throughout Europe. Meindert moved forward to functions with an international sales and marketing focus and witnessed the growth of PCI and CompactPCI from nearby. Meindert Kuipers is responsible for sales and channel management for Northern Europe at MEN Mikro Elektronik Nurnberg, one of the leading manfacturers of embedded computing and I/O solutions for mission-critical industrial, mobile and harsh environment applications.

ACAL Technology AB

Hans Andersson
Bo Asklund

"M2M and Wireless Communication made easy, advanced and flexible
…from both a hardware and software perspective."

News from Sierra Wireless Wavecom product portfolio:

• WISMO (Wireless Standard Modem): A low cost, easy to use, GSM/GPRS device in a 25x25x2.8 mm SMD package.
• Q26 Family: The Q26 family support bearers globally. From GSM/GPRS/EDGE to 3G-HSDPA/HSUPA and CDMA.
• M2M Studio & OpenAT built on Eclipse: An application environment and RTOS for developing professional M2M applications using C.

Hans Andersson
Product Line Manager at ACAL Technology AB. Moved from engineering to sales and marketing after 10 years at Ericssons Microwave Division in Mölndal. He joined ACAL 1999 after six years working for another distributor.
Hans has long experience of working with the Sierra Wireless Wavecom product portfolio and other RF & Wireless products.

Bo Asklund
Field Applications Engineer at ACAL Technology AB. Bo has over 15 years experience of hardware design and software development for complete embedded systems as well as device drivers and operating system kernels. Bo worked for FRA and several Design houses prior to joining ACAL 2006.

Espotel Oy
Tapio Makkonen
"Espotel Oy – your partner for embedded system development"

Short abstract: Espotel is a professional services company with 230 employees at 7 locations in Finland. We specialize in the development of embedded systems for our customers. Our customers operate in various fields like automation, medical, telecommunications, consumer electronics, electrical equipment, security and they include ABB, GE Healthcare, Kone, Metso Automation, Nokia, Nokia Siemens Networks, Suunto, Tellabs, Teleste and Vaisala as well as many small and medium-sized companies.

Short presenter bio: Presenter has held various marketing and business development duties at GE Healthcare, Tecnomen, Tellabs and SSH Communications Security. Last 3 years he is with Espotel Oy as a marketing manager. He holds an M.Sc. degree in technical physics from Helsinki University of Technoly and an MBA from the University of Michigan.

MontaVista Software

Iisko Lappalainen

Embedded Linux is growing in popularity and almost every company developing embedded devices is looking into using Linux in future designs.
This presentation will show how MontaVista allows its customers to improve their ability to deliver designs exploiting key advances in the Linux field such as multi-core, virtualization, fast bootup and real-time responsiveness. The presentation will also illustrate how MontaVista works on the MontaVista Linux 6 model, always delivering pure value-add over what's available in the Open-Source Community in the Linux run-time system and development tools.

Iisko Lappalainen, M.Sc., is the Solutions Architect covering the Northern European region for MontaVista Software.He has 10 years of experience working in the embedded software sector in several application and industry areas including mobile and telecommunications software and machine-to-machine communications.

Fengco-dSPACE

Henry Feng
"Model based development"

Model based development of embedded system is popular, but many companies only use a small part of the possible advantages. This presentation shows the model based development process and steps, and shows how development and testing of embedded systems can be made in a more efficient way with improved quality and simpler maintenance.

Henry Feng is responsible for marketing of dSPACE tools and engineering services in Sweden.

Green Hills Software AB
Urban Sanderek,
“Achieving functional safety in software-based safety systems meeting IEC 61508”

More and more software is being used in safety-related systems all over the world. Standards such as IEC 61508/61511/61513/62061, EN50128/50129, 501(k)/IEC 62304 and DO-178/DO-256 are all addressing functional safety aspects in various domains. This presentation gives an introduction to IEC 61508 and how software tools such as pre-certified operating systems and proven-in-use development tools can assist in the development and certification of a safety-system based on software.
 

Urban Sanderek is Field Applications Engineer at Green Hills Software, Inc. Mr Sanderek has over 10 years of experience in embedded software design, working with real-time operating systems, software design environments and design processes in the telecoms and military industries. He has also taught real-time software design and other software design courses at Swedish universities.

Wind River
Tomas Evensen
" Primary Multicore Software Configurations"

Multicore has reached the embedded industry and it is providing design teams with more processing power in smaller packages with less power consumption. However, we need to take a detailed look as to how can we configure these processors. This presentation will look into the primary multicore software configurations such as SMP, AMP, sAMP and Virtualization and discuss the possibilities and benefits that they provide. The presentation will present some example configurations as to how multicore processors are being used in soon-to-be-fielded products.

Tomas Evensen is vice president and general manager of the Wind River Tools product division and also Chief Technology Officer.
Evensen joined Wind River as part of the acquisition of Integrated Systems, Inc. (ISI) in 2000. He was the Vice President of Engineering at Diab-SDS which was acquired by ISI in 1996. He has more than 24 years of experience in the OS and embedded tools area. Prior to joining Wind River he was the creator of the Diab Data C/C++ compilers.

Evensen received his MSEE at the Royal Institute of Technology in Stockholm, Sweden.

CC Systems AB
Mikael Åkerholm

"Managing complexity and building safe electronic systems for industrial vehicles"

The electronic systems become increasingly important for developers of heavy industrial vehicles. This development follows the evolution we have already seen in the automotive industry where one of the worlds largest component suppliers 2006 stated that "Ninety percent of innovations in a modern car are based on new developments in electronics". The electronic systems become defining for the core vehicle behaviour, e.g., handling, comfort, energy-efficiency, and performance, the electronic systems also enable new innovative functions that manufacturers must provide to stay competitive, e.g., fleet management systems, video surveillance, and vehicle diagnostics. At the same time the increasing electronic content brings more complexity into the vehicles, and legislation increases the demands on the electronic systems to be safe and secure. Thus, to be able to compete, the manufacturers on one hand is under pressure to include more electronic content, and on the other hand manage the increasing complexity and demonstrate that the resulting systems is safe and secure.  

This talk presents CC Systems latest product platforms helping industrial vehicle manaufacturers to manage complexity and build safe electronic control systems. We will introduce a new product platform for advanced controller functionality, machine telematics and powerful network traffic logging. The talk will also introduce CC Systems two different families of safety certifiable display computers for industrial vehicles.

Mikael Åkerholm works as chief software architect at CC Systems. He joined the company in 2004. He has a PhD in Computer Science with specialisation in component-based software engineering for embedded systems.

Broadband Technology AB

Jochen Florath, Digi International

" ZigBee Modules – make vs. buy"

Larsen & Toubro Ltd Vishwanath Mudegowdara
"Larsen & Toubro: Value added services"

Larsen & Toubro is on of the leading organization in offering Product Development services with experience in developing products for more than 2 decades for Medical, Automotive, Avionics and Industrial segments.


Vishwanath has over 16 years of experience in End to End product development including Hardware & Firmware and with key considerations on leveraging
• Global Delivery Model
• Open Innovation
• Technology Alliances
• IP

He facilitates the OEMs to effectively utilize the global resources and the technology elements for a cost effective and timely product development.
Vishwanath is the Regional Manager for Larsen and Toubro Ltd, Emsys Division, and is responsible for developing new business for the Emsys division from Medical, Industrial, Automotive, Avionics and Consumer Electronics industry verticals.

LynuxWorks
Rod White
"LynuxWorks Real-Time & Information Assurance Operating Systems"

LynuxWorks has an exceptional understanding of the real-time military, avionics and other high reliability embedded software environments, and its focus has brought it great success in these markets. In recent times, it has led the way in terms of Information Assurance and High Robustness systems. This presentation takes a short walk through the real-time family of Operating Systems and looks at examples of how they have been applied to real-world situations.

Rod White

Covering the Scandinavian region, Rod brings his 20+ years experience as an embedded Software Engineer and in Sales to bear in helping customers understand how to apply the LynuxWorks real-time operating systems to their applications. As Rod says, “The customers are using complex products to build even more complex products. If a Sales person doesn’t listen to them and help them get just the right thing, then it can be a very costly mistake to rectify. I’ve always felt it’s worth the extra time to make sure we sell the right products in to the right applications. That way everyone is happy and customers come back to us again and again. That’s what partnership is all about!”.

Parasoft
Mattias Terfelt Norsys

"Introduction to Parasoft C++test."

Help yourself achieve quality and productivity in testing, a hands on introduction to Parasoft C++test.

Mattias Terfelt is a technical consultant with Norsys Technology.
He manages technical presale, post sale, training and implementations of Parasoft solutions with focus on C++test since almost 3 years.