|
The customer |
-You have to understand what is happening in the market.What
are your customer's problems? How are your customer's channels
of supply changing? |
|
The competition |
-You must know how the competition is satisfying the customer's
present and anticipated requirements. Who is the benchmark in
the industry for a given requirement. Can you steal beg and borrow?
Or even develop your own distinct advantage. |
|
The competence |
-You. This is what your strengths and weaknesses will mean in
the world of changed requirements. |
